Why Organizations Should Join Focus Health’s American Red Cross Training Center
For organizations that provide American Red Cross training, managing certification costs while growing a successful training business can be challenging. Between certification card fees, course administration, scheduling, and record submission, the operational side of training can quickly add up.

That’s where Focus Health’s Primary Licensed Training Provider (PLTP) program can make a difference.
Through the Focus Health Primary LTP, eligible American Red Cross instructors and providers can become an Associate Licensed Training Provider (ALTP) under our PLTP center—unlocking exclusive benefits designed to help you reduce certification card costs, streamline course administration, and propel your training business forward.
Reduce Your Certification Card Costs
One of the biggest advantages of joining Focus Health as an Associate Licensed Training Provider is access to significant discounts on American Red Cross certification card prices.
For organizations conducting training regularly, these savings can have a meaningful impact on the bottom line. Whether you train employees, community members, healthcare professionals, schools, childcare providers, or other groups, lowering your per-student certification expenses can help you operate more efficiently and competitively.
Instead of absorbing higher certification costs, you can take advantage of exclusive ALTP pricing available through our Focus Health PLTP partnership.
Operate Your Training Business With Greater Autonomy
Your training business is your business—and we believe you should have the tools and flexibility to manage it accordingly.
As an ALTP under Focus Health’s PLTP, instructors gain greater autonomy to operate their courses while maintaining access to the American Red Cross systems and resources they need.
With Class Posting Service (CPS), instructors can post and manage their classes, helping prospective students find available training opportunities.
You can also submit your course records directly through the Red Cross Learning Center (RCLC), giving you greater control over your administrative workflow.
That means less dependence on someone else to manage your course records and more ability to run your training operation on your schedule.
A Partnership Designed to Help Your Business Grow
Becoming an ALTP isn't simply about getting a discount. It's about establishing a partnership that supports the growth and independence of your training business.
Focus Health provides the PLTP structure, while you retain the ability to operate your courses and manage your training activities.
This model can be especially valuable for instructors and organizations that:
- Conduct American Red Cross courses regularly
- Want to reduce certification card expenses
- Are looking for greater control over course administration
- Want to post their own courses through CPS
- Want to submit course records through RCLC
- Are interested in growing their training business
- Want to provide a professional, streamlined experience for their students
Turn Training Into a Stronger Business Opportunity
Every certification card issued represents a cost of doing business. When you're conducting courses month after month, those costs can quickly become significant.
Joining Focus Health's Primary LTP as an Associate Licensed Training Provider gives you an opportunity to approach those costs differently.
With access to exclusive certification card discounts, Class Posting Service, and the ability to submit course records through the Red Cross Learning Center, you can spend less time navigating administrative limitations and more time focusing on what matters: delivering quality training and growing your business.
Join Focus Health Today

If you're an American Red Cross instructor or training provider looking for a way to reduce certification card costs while gaining greater autonomy over your training operation, becoming an Associate Licensed Training Provider under Focus Health's Primary LTP may be the next step for your organization.
Don't leave potential savings on the table.
Join Focus Health today and gain access to the exclusive benefits available through our PLTP partnership—including discounted certification card pricing and the tools you need to operate your training business more independently.
Ready to take your training business to the next level? Join Focus Health's Primary LTP and start taking advantage of your ALTP benefits today.